Product Strategy
Sets the direction for every product in the Double A portfolio. From new feature roadmaps to acquisition decisions, Archie is involved in the technical and business side of every platform the company runs.
Archie started Double A Solutions in 2003 with a single goal. Use software to retire the manual work businesses were stuck doing by hand. The early years were spent building custom software for clients across insurance, trucking, banking, and construction. Every project taught the team something new about how real businesses actually run.
That experience led to the company’s first SaaS product, Blitz Sales Software, in 2009. From there, Archie led the development of Janitorial Manager and JaniJobs and expanded the portfolio through acquisitions, including Call Logic and HBW Leads. What started as a custom dev shop is now a software company that builds, acquires, and operates its own products.
Under Archie’s leadership, Double A Solutions has been named a Top Workplace multiple times, a reflection of how the company is run as much as what it builds. Archie is a native of Northwest Ohio and holds a Bachelor of Arts in Information Systems and an MBA from the University of Toledo.
Sets the direction for every product in the Double A portfolio. From new feature roadmaps to acquisition decisions, Archie is involved in the technical and business side of every platform the company runs.
Shapes the long-term direction of Double A as a software incubator and holding company. That includes which products to build, which to acquire, and how the business grows over the next decade.
Archie is active in the local community through speaking engagements at the University of Toledo and St Francis de Sales. He also remains active in the local business community.